advertsing » overview » rate card » sales contact

magazine
  • Since November 2006
  • Re-launched March 2008
  • Monthly English language publication
  • Information, entertainment, advice
  • Music, cafes, bars, restaurants, lifestyle
  • In-depth coverage feature articles

readership

 Expatriates in HCMC
Estimated:
  • 5.000 Americans, 5.000 French, 4.000 British, Australians 4.000, 500 Germans, 10.000 others
  • Monthly arrival of @ 250 new Expats
  • Changing Expat structure of HCMC in terms of wealth.
  • Estimates based on research through embassies and local press figures.

    • Through targeted distribution AsiaLIFE HCMC

  • Contracted Expat professionals
  • Wives of Expat workers
  • Top earning local hire foreigners
  • Diplomatic and Business community
  • Top-A Vietnamese
  • Repeat business Travelers

circulation
  • Print run 6.000 (May 2008)
  • Readership 18,000 (+2 read-on)
  • Published in first week of each month

distribution

    Distributed free through outlets:

  • Key outlets: Au Parc, Vascos, Sheridens, Pacharan, Mekong Merchant, Le Pub, ZanZBar ++
  • Restaurants
  • Cafes
  • Bars
  • Selected Hotels – Business/Executive floors
  • Serviced Apartments
  • Consulates
  • Business Groups
  • Health Care, Spa, Beauty Services
  • Relocation Companies (in welcome packs)
  • Growing subscription list

benefits
  • Best advertising vehicle to reach Ho Chi Minh City’s Expat Society through high readership and distribution.
  • Targeted distribution gets target customer
  • High editorial quality
  • International standard design
  • Low cost per view (e.g. 7,5 cents with a full page advertisement)
  • Possibility to grow with AsiaLIFE HCMC